Marketing Specialist

Job Description:
VIFHE, a leading online education provider, is looking for an innovative and driven Marketing Specialist to join our team. This role is ideal for a professional passionate about digital marketing and excited to help us expand our reach and impact in the education sector. The Marketing Specialist will be responsible for creating, executing, and managing marketing campaigns that drive brand awareness, boost engagement, and increase enrollment for our online acca courses in dubai.

Key Responsibilities:

• Develop and implement digital marketing strategies across multiple channels (social media, email, SEO, PPC).
• Manage social media accounts, create engaging content, and increase follower engagement.
• Conduct market research to identify target audiences and competitive positioning.
• Track, analyze, and report on campaign performance to optimize strategies and improve ROI.
• Collaborate with the content team to produce high-quality, relevant content for blogs, social media, and newsletters.
• Identify trends and insights to maximize performance and innovate within our marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, preferably in the education or e-learning industry.
• Strong understanding of SEO, SEM, content marketing, and social media platforms.
• Excellent communication skills, both written and verbal.